The Power to Activate a Creative Core in EnterpriseThe Power to Activate a Creative Core in Enterprise

Hiroyasu Yuhashi, Junichi Iijima

Abstract


A wide range of products and services has been commoditized as a result of globalization, and
a lot of companies have been progressively working to draw on the knowledge creation of their
employees to be more competitive. In this respect, some would argue that a "Creative Class" of
employees determines the business results of a company. Social networking among employees
is a platform for creativity, so when management supports such social networks, the strength of
the organization increases. In this paper, we present a quantitative association from our
previous research and a theoretical contemplation to provide a management method between
the communication of employees and organizational collaboration. Further, we take the case of
a company, which is an ICT (Information and Communication Technology) system integrator,
using an RFID system, and confirm whether there are causal relationships through a multiple
regression analysis of Bayesian statistics. As a result, we found that the egocentric collaboration
networks of the Creative Core grew by activating communications (sending emails) among
employees. Further, we propose some implications that allow control of collaboration within a
company by encouraging communication of the "Creative Core," that is, the central members of
the Creative Class by considering the results of this and previous research.

Keywords


Creative Core; Knowledge work; Communication; Collaboration; Social network; RFID system

Full Text:

PDF
Views 1496

Yuhashi, H., Iijima, J. (2010). " The Power to Activate a Creative Core in EnterpriseThe Power to Activate a Creative Core in Enterprise "Pacific Asia Journal of the Association for Information Systems, 2(2), pp.67-88.