An Empirical Examination of Continuance Intention of Social Network Sites

Tommy K. H. Chan, Christy M. K. Cheung, Na Shi, Matthew K. O. Lee, Zach W. Y. Lee

Abstract


Social network sites (SNSs) have drawn extensive attention among scholars and practitioners. In this study, we aim at explaining the continuance of SNSs. Specifically, we propose and empirically test a research model of continuance intention to use SNSs. We also examine the relative impacts of SNS-specific motivation factors and social factors derived from the SNS environment on continuance intention to use SNSs. Building upon expectation disconfirmation theory (EDT), our research model was empirically tested with 204 Facebook users through an online survey. While prior studies focus mostly on the SNS-specific motivations, our results demonstrated that social factors derived from the SNS environment play a dominant role in explaining the continuance intention to use SNSs. In particular, this study suggested that perceived critical mass, social presence, and social norms are influential and major factors that determine continuance intention. We believe that this study provides significant contributions to both researchers and practitioners in the context of SNSs.

Keywords


Expectation disconfirmation theory; Continuance intention; User satisfaction; Motivation to use; Social network sites

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Tommy K. H. Chan, Christy M. K. Cheung, Na Shi, Matthew K. O. Lee, Zach W. Y. Lee. (2016). "An Empirical Examination of Continuance Intention of Social Network Sites" Pacific Asia Journal of the Association for Information Systems, 8(4), pp.69-90.